Meme Culture Hits Runways

A model walks the runway during the Viktor & Rolf Spring Summer 2019 show as part of Paris Fashion Week.


Last week was Fashion Week in Paris, and the runway saw enormous, colourful ball gowns, plastered with bold statements such as “Leave me alone,” “Sorry I’m late I didn’t want to come,” “No,” and “I’m not shy I just don’t like you.” While these elaborate works (by designers Viktor Horsting and Rold Snoeren) are not confirmed to be directly referencing meme culture, there have been plenty of speculation that the attitude behind the strange creations were born from a specific type of social media humor.

Regardless of their inspirations, the works were instantly “memed” once the internet got hold of them anyway, thus informing viral media and reestablishing the cyclic nature of digital culture.

Check out some of the other designs below:

A model walks the runway during the Viktor & Rolf Spring Summer 2019 show as part of Paris Fashion Week.
A model walks the runway during the Viktor & Rolf Spring Summer 2019 show as part of Paris Fashion Week.
A model walks the runway during the Viktor & Rolf Spring Summer 2019 show as part of Paris Fashion Week.
A model walks the runway during the Viktor & Rolf Spring Summer 2019 show as part of Paris Fashion Week.
A model walks the runway during the Viktor & Rolf Spring Summer 2019 show as part of Paris Fashion Week.
A model walks the runway during the Viktor & Rolf Spring Summer 2019 show as part of Paris Fashion Week.
A model walks the runway during the Viktor & Rolf Spring Summer 2019 show as part of Paris Fashion Week.

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