sans-serif

A phenomena that has been noticed and picked up over the past several years is loss of serif fonts styling amongst major brands and corporations. This has been especially noticeable amongst major fashions houses, namely Saint Laurent, Calvin Klein and Burberry. The shift to serif-less fonts is arguably driven by the current obsession with minimalism and clean sleek appearances. It seems strange however that fashion houses especially, who are known and respected for their avant-garde collections. would opt for a less distinctive and more generic appearance for their logos? I certainly find myself thinking that we should expect as much creativity and freshness from companies advertising and appearance as we do from their collections and products. I also believe its likely that we will see a swing in the opposite direction some time in the next five years as minimalism is replaced by the next wave.

One Comment Add yours

  1. jasonhshu says:

    On a sort of related note, Vox made a fascinating video about the rise of the Futura font: https://www.youtube.com/watch?v=SaX_PwxSh5M

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s